Industry Insights for College Students at a Grade-Boosting Workshop Day
Lightning Fibre supported a local young people this week, with a keynote presentation and workshop feedback at a bespoke, grade-boosting Marketing Day for over 60 local Bexhill College students.
The intensive workshop was designed to strengthen students’ understanding of the marketing mix ahead of their upcoming examinations.
To help bring the concepts to life, Emma Pearce, Head of Marketing at Lightning Fibre, was invited by Tom Landy and Sam Weller from the Business Department, to provide practical, real-world context from a local business.
Sam Weller commented “It was a pleasure to welcome Emma to join us for this event. Her extensive knowledge and valuable industry insight provided our students with a fantastic opportunity to learn, making the day both engaging and highly worthwhile.”
The event saw a fantastic turnout, with several students even choosing to attend on their scheduled day off, due to Lightning Fibre's reputation as a strong local brand.
The majority of students were from Eastbourne and Hastings – with a number already using our full fibre broadband at home!
Career and Industry Insights
Emma’s talk included her career journey, the essential elements of a marketing plan, as well as insights into the traditional marketing and sophisticated, hyper-targeted digital promotional activities we use for our residential full fibre broadband service.
After a short break, Emma then spent time giving feedback to over a dozen groups of students, who pitched their audience profile for a social media campaign for a new smart watch, as part of their exam prep.
Emma said “It was great to help the students understand more about specific targeting and messaging, to help their campaigns reach the right people and avoid wasting marketing budget.”
Tom Landy reviewed all the feedback after the event and reported that “Emma’s session was the undisputed highlight of the day. The students found her career journey incredibly relatable and inspiring. Pitching their target audience specs to Emma was their favourite part of the event. They loved the opportunity to get direct feedback from a professional at Lightning Fibre.”
We’d encourage other local businesses to see how they can help support our future workforce by collaborating with local colleges too! There are lots of different ways to help and you may get some great insights for your business development.
Emma added “It was a really enjoyable event and I was delighted to be involved. I always found that having real life scenarios makes everything easier to learn – I wish the students every success in their exams.”
What makes Lightning Fibre different versus the big national brands?
- At Lightning Fibre there are no annual price rises during your full fibre broadband contract
- We have real local people you can talk in our customer services team - based in Eastbourne - available 8am - 8pm every day
- 92% of customers rate us 5 stars on Trustpilot (which is very impressive vs other companies’ rankings!) - we just hit 5000 reviews!
- And we have an ongoing commitment to provide significant support and sponsorship to the local communities we serve.
If you'd like to find out more about our full fibre broadband packages for your home, please call 01323 380260 - there are packages from 150Mbps up to 2.5Gbps. If you are a business, please speak to Joe Brownell about various connectivity options up to 10Gbps - email business@lightningfibre.co.uk.
