Advertising Verifications

We believe in transparent and truthful advertising. Any claims made in printed, online, Radio or TV adverts are listed below. We are happy to rectify anything that is misleading or unclear, please contact us to discuss (01323 380260).

"The UK's Best Consumer ISP"

Date: November 9th 2023

Claim(s): The UK's Best Consumer ISP"


At the 2023 Internet Service Providers' Association Awards (ISPA) we won the Best Consumer ISP (with fewer than 50,000 customers) Award.

This award applies until the next award ceremony in November 2024.

"The fastest broadband technology"

Claim(s): The fastest broadband technology available in East Sussex


The Lightning Fibre network is a symmetric network delivering guaranteed speeds of over 2,000Mbps for residential customers and up to 10,000Mbps for business customers, based on the package chosen. Therefore, this network delivers faster speeds than the other technologies (eg. copper/fibre), and is faster than some alternative Full Fibre networks (for example, Openreach Full Fibre).

Campaign: More Radio Sept 2022

Date of verification: 23/08/2022


1.0 500Mbps cheaper than BT, TalkTalk and EE

2.0 Rated excellent on Trustpilot, unlike our competitors.


Lightning Fibre 500Mbps non sale price £34 with no set up fee.

1.1 BT 500Mbps online, non-sale, price £22.99 for 3mths, then £45.99 for 21 months, 24mth contract plus £29.99 set up. With 6mths free Xbox game pass worth £60 [Based on Weavers Close Eastbourne, searched 23/08/22]

1.2 TalkTalk 500Mbps online, £39 18mths plus annual price increases [Based on Enys Road Eastbourne, searched 23/08/22]

1.3 EE 500Mbps online, regional discount price £43.00 per month. 24mth contract no set up fee. 20Gb GB mobile data bonus. [Based on Weavers Close Eastbourne, searched 23/08/22]

Lighting Fibre 4.8 Rating Excellent

2.1 BT Trustpilot 1.6 Rating Bad

2.2 TalkTalk Trustpilot 2.7 Rating Poor

2.3 EE Trustpilot 2.4 Rating Poor