Lightning Fibre ‘One Touch Switch’ Simplifies Broadband Provider Changes and Make Switching Faster Than Ever

Lightning Fibre ‘One Touch Switch’ Simplifies Broadband Provider Changes and Make Switching Faster Than Ever

Lightning Fibre provides ‘One Touch Switch’ broadband switching service, designed to make changing your broadband or home phone provider quicker, simpler, and hassle-free. This service aligns with Ofcom’s One Touch Switch initiative, which aims to "revolutionize the way consumers switch broadband providers across the UK, removing common barriers and streamlining the process".

What Is One Touch Switch? How Does It Make Switching Broadband Providers Easier?

Ofcom, the UK’s telecommunications regulator, revealed plans to implement the One Touch Switch broadband transfer process, a ground breaking approach that allows customers to switch their broadband or home phone provider with just one point of contact. Instead of dealing with multiple companies or complicated procedures, consumers can now enjoy a seamless broadband switching experience.

With Lightning Fibre’s One Touch Switch, customers only need to contact Lightning Fibre — the new provider — who will then handle all communications with the existing broadband supplier. This means no more juggling between providers or worrying about downtime during the switch. Lightning Fibre takes care of everything, making the move to their lightning-fast Full Fibre broadband service smooth and straightforward.

Why Switching Broadband Has Been Difficult – And How One Touch Switch Solves It

According to Ofcom’s research, many UK broadband users are hesitant to switch providers because of the complexities involved in broadband provider switching:

• 41% of people decide not to switch broadband because they don’t want the hassle of contacting more than one provider.
• 43% believe that switching broadband providers will take too much time.
• Nearly a quarter (24%) who attempt to switch broadband face unwanted retention calls from their current provider trying to persuade them to stay.

Lightning Fibre’s One Touch Switch removes these obstacles by using the new TOTSCo One Touch Switching system, which standardises and simplifies the switching process across all fixed-line providers. Customers only have to speak with their new broadband provider, and that provider takes responsibility for obtaining informed consent and managing the switch on the customer’s behalf.

What Does Ofcom Say About One Touch Switch?

Lindsey Fussell, Ofcom’s Networks and Communications Group Director, emphasized the importance of this change: "We’re making it as easy as possible for you to break up with your broadband provider and take advantage of the deals on offer."

This initiative supports increased competition and empowers consumers to find better deals on full fibre broadband packages without the usual switching frustrations.

Lightning Fibre’s Broadband Packages to Suit Every Need and Budget

Lightning Fibre offers a variety of affordable full fibre broadband packages tailored to different usage needs and budgets. For example, their Fibre50 plan is designed for customers on means-tested benefits, combining high-speed internet with apay-as-you-go virtual landline (VoIP) service. This bundle costs just £22 per month (£15 for broadband and £7 for the VoIP landline), providing excellent value without the need for a traditional copper phone line.

Customers interested in this offer should call Lightning Fibre directly at 01323 380260, as this package is not available online.

Benefits of Using One Touch Switch to Change Broadband Providers

By adopting the One Touch Switch system, Lightning Fibre significantly improves the consumer broadband switching experience, eliminating the multiple contacts and retention tactics that previously made switching daunting. The new process reduces barriers, encouraging more customers to shop around for faster, more reliable, and cheaper internet connections.

Important Notes for Switching Broadband Providers

If you want to switch broadband providers before your contract ends, be aware that you may face early termination charges unless your current provider isn’t delivering the speeds promised. It’s important to check your existing contract terms to avoid unexpected fees.

Also, remember that UK consumers benefit from a 14-calendar-day cooling-off period after initiating a broadband switch. This means you can cancel your switch request within two weeks without any penalty or charge.

If you’re considering switching broadband providers and want to enjoy a hassle-free, fast, and reliable Full Fibre broadband connection, Lightning Fibre’s One Touch Switch service is your best choice for a stress-free broadband upgrade.

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